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How Google ranks web pages? | Page-level factors

Last Thursday, we talked how Google ranks your websites, PageRank, and weightage of thematic clusters. As an introduction we started with the domain level factors which influenced your page ranking. Today we are going to see the page level factors which influence your SERP ranking.   Page-Level Factors   Title Tag starting with a keyword […]

LSI – Latent Semantic Indexing | How Google understands whether you are looking for “Apple” the fruit or “Apple” the computer.

#tuesdaytutorials LSI – Latent Semantic Indexing | How Google understands whether you are looking for “Apple” the fruit or “Apple” the computer. Google has always been improving the quality of their search results or in other words give you exactly what you were looking for. Google has come a long way from doing that just […]

Censorship on OTT platforms in India

November 2020: Online video streaming platforms such as Amazon Prime, Netflix and others. Had their regulatory body changed from Ministry of Electronics and Information Technology to Ministry of I&B. At the end of 2019, India had as many as 17 crore OTT platform users, with a market size of Rs 500 crore. Reports say this […]

Social media is used to facilitate two-way communication between companies and their customers

Social media is used to facilitate two-way communication between companies and their customers. Outlets such as Facebook, Twitter, Tumblr, Pinterest, Snapchat and YouTube allow brands to start a conversation with regular and prospective customers. Viral marketing can be greatly facilitated by social media and if successful, allows key marketing messages and content in reaching a […]

How Takk Takk made Iceland go viral?

A timeless internet classic, the mother of all social media campaigns. Launched in 2009 when Facebook was still something new. Iceland a small island full of mountains and glaciers, in the middle of the ocean. How do you market that? Like all marketing companies, you can establish your presence everywhere. Put some flashy pics of […]

Indian eCommerce industry amidst a global pandemic and outlook.

The Indian retail market includes all organized brick & mortar stores and online shopping sites. Despite the boom in the B2C eCommerce sector in India, the majority of Indians continue to have more faith in the neighborhood brick & mortar stores for shopping, as they prefer to touch and feel the products and negotiating discounts […]